Backstreet's back alright

At least you'd think so if you were at my office yesterday.

"Artists in Residence," a music program my office created to get musicians collaborating with us and allowing us to license their music for commercials, brings musicians into the agency for recording sessions. And along the way, they either perform a few songs for whoever wants to come watch, take part in a Q&A, or both.

Well yesterday, the Backstreet Boys were here. Yes, those Backstreet Boys. They were scheduled to perform at 1pm in the huge conference room/meeting room on our main floor, and as much as I didn't want to go, I wanted to go. If for nothing else than to catch a glimpse of everything - the amount of people who didn't have work to do, the number of children whose parents brought them in, the amount of hair gel they use. Unfortunately, I got down there late and the room was packed. People were already spilling out into the hallway.

I managed to peek my head in and catch a glimpse of the blonde guy (I don't know his name), but I was tired of fighting the crowd. So I just stood out in the hallway with a few other friends, waiting to hear something, when BAM - "You are, my fi-ire. The one desi-ire." The crowd inside started screaming like a group of 14 year-old girls as the boy band sang "I Want it That Way." I nearly threw up.

I couldn't take it anymore. I went back up to my desk, laughing at how ridiculous it was. Or maybe I was a tad smitten. Either way, they just need to quit playing games with my heart (with my heart).

-JT

Britney, Paris on McCain Ad

I get what he's trying to convey.

Obama = celebrity.

The presidential race should not be about who's more popular or who can put on a better show. Hitler was popular. Mussolini was popular. Mao was popular.

Well done, team McCain.

-10-key princess

My Induction into NASCAR

To this northern urbanite, NASCAR has always seemed like a redneck sport. I'm used to Wrigley where most people are bandwagon fans and aren't even there to watch the game. So imagine my shock when I, along with about 20 co-workers and our friends, rolled up to the Indianapolis Motor Speedway on Sunday to take in the Allstate 400 at the Brickyard NASCAR race. I was in sensory overload, so I tried to snapped a ton of pictures throughout the day.

I mean, these race fans are Hard Core, with a capital 'H' and 'C.' They don't just root for their favorite drivers, they bleed for them. Some literally. One of the women with us, who happened to be an admin at my office, has a tattoo of the number 3 car on her ankle in homage to Dale Earnhardt Sr., who died in a wreck during a race five years ago. Besides her ink, these guys caught my eye, or lense, I suppose.

Two of Nascar's finest.

The race itself was fun, despite the heat, which made it feel like I was melting in the stands. Luckily, though, since we were there because of our involvement in the ad campaign, we had passes to the Allstate hospitality tent. It featured food, drinks and free A/C. It was a frequent destination for all of us posers.

Jimmie Johnson ended up winning the race, which made me $125 richer. On the way down to Indy, a bunch of us decided it'd be fun to put the top 25 drivers' names in a hat and randomly pick one for $5 a pop. If your driver wins the race, you win the pot. In case you haven't figured it out yet, I pulled Johnson's name. While this doesn't make up for Memphis choking during the NCAA Final Four Championship Game, it was still nice to win. And in true Indianapolis Motor Speedway form, the race winner always kisses the row of bricks. Since it's tradition, I followed suit.

I may or may not have slipped in some tongue.

At the end of it all, I left with more of an appreciation for NASCAR. It's the fastest growing sport in the U.S., and the fans definitely know how to have a good time. They party from about three days before the race starts until well after the race is over. This was my inaugural race, and since I know how exhausted I was after coming into town the morning of and then leaving that evening, I feel these people's pain.

This guy was out like a light - immediately after the race was over.

And so was he. His friends, not so much.

An overserved fan being consoled by her boyfriend, who can't use two hands because then he'd drop his beer.

I just hope they all got home eventually. Or maybe even to next week's race track. And if you expect me to know where that is, I apologize. I'm not that big of a fan. Yet.

-JT

Mini Clubbing

I recently discovered that if you own a Mini Cooper, you can join an exclusive owner's club, which features up-to-date information on nationwide Mini events. I happened to be in Chicago yesterday to witness one of these events firsthand, the "Mini Takes the States 2008 - Chicago." I was forcibly stuck watching probably 300+ Minis Cooper-vaning up to Wisconsin's "Road America" race track.

While outwardly I'm bitter about having to yield to the parade of Minis, deep down, it made me secretly want to be part of a cool car club. It was actually pretty impressive to see how each owner personalized their cars and made them unique. Unfortunately, they don't have a club for such mainstream cars as the Honda Civic or Toyota Rav 4.

What a brilliant way to drive up demand for their product. Props to the marketing department at headquarters. They actually made me want one of these for a day. (Incidentally, I did see a zipcar Mini drive by. So somebody actually did just get one for the day. I guess that's one way of feeling like an insider.)

-SM

Stream of consciousness

Rather than blog about one specific topic tonight, I decided on a brain dump after having a stressful week (month, maybe?). Here are some happy, philosophical, sad and irreverent thoughts that have been bouncing around in my head recently. Ready? Take a deep breath...

I believe the Cubbies rule more than most people, but even I think it's ridiculous that Carlos Marmlol freaking made the All-Star team after the way he's pitched this past month.

Are ideas ownable? When do they become yours? My boss took an idea that the Chief Creative Officer (CCO) of our company had for a new business project I'm working on and is trying to pawn it off as his own. How do I know this? Because I overheard my boss telling someone else that he had a meeting with the CCO who had a suggestion for a TV commercial. Lo and behold, when my partner and I presented work a day or two later, our boss was like, "That actually kind of works with an idea I had," and then proceeded to tell us the exact idea that the CCO told him. Shady. It makes me wonder how many of our ideas became his ideas when he presented them to the clients.

AVP beach volleyball is awwwwwwesome. I wish my beach skills were 8.31% of the skills of the pros on that tour. But at least all 5'9" of me got to meet and take a picture with 6'3" Kerri Walsh, who's the #1 women's beach volleyball player in the world. Take a look below. It wasn't awkward at all.


To keep my celebrity encounters rolling - on my way to catch the bus to go home after watching the AVP all day, I was walking on the bike path. I happened to look over my left shoulder, and right there next to me was Chicago Bears head coach Lovie Smith on his bike. I was like, "Hey! Lovie Smith." he was all quiet with a quick, "Yeah." I asked if I could get a picture with him. He obliged and got off his bike. Then he walked his bike in front of me to get on my right (not sure why), and, of course, ran over my flip-flop outfitted foot with his front tire. Luckily for me, he was walking his bike. Luckily for him, he apologized.


Today was my company's summer outing - a scavenger hunt/trek downtown, kind of like the Amazing Race, that ended with a barbecue. It was an absolute blast. We had to complete missions using problem-solving, video, photography, bartering and good old-fashioned charm. I might could have enjoyed it more had I not been called back to work, but it was still fun.

One of my friends from childhood passed away yesterday after a battle with pulmonary fibrosis. We had grown apart as we got older and he went to a different high school, but I've run into him on many occasions at some of the neighborhood festivals over the years. He had been on a waiting list for a double-lung transplant for the past few years, which unfortunately didn't come through in time. Even though he had been sick for a while now, the news still came as a shock. Death has a way of doing that.

Ok, you can breathe again. Goodnight. Sleep well.

-JT

Scenes From My Kind of Town

For the loyal readers of understandbetter, I present to you the "Best of Chicago - Summer Scenes 2008 Edition."

Creative advertising by Dominicks. Or maybe I just have a dirty mind.

A million billion people rushing the loop after fireworks.

Note to self: always look at myself from all angles before leaving the house so I don't end up on someone else's blog for looking like this. (Sorry, I couldn't resist taking this picture.)

Ah. Wrigley Field. The Cubbies rule (2004).

Whoever the ad agency was that came up with the Pillsbury Doughboy deserves a gold star.

I love this city and its people.

-10-key princess

What a homer

Up to now, I've thought that the entire Chicago White Sox ad campaign was stupid - and that has nothing to do with me being a huge Cubs fan. It has to do with the fact that the ads, both on tv and outdoor, have been cheesy. And that some don't even make sense in a baseball world. But as much as I hate the White Sox, I can't help but laugh at the latest commercial from the campaign that's airing in Chicago.

Anyway, this new commercial stars A.J Pierzynski, the notoriously annoying and hard-headed White Sox catcher. It involves the cardboard signs that are prevalent throughout the entire campaign (which is a big part of what I think makes the campaign dumb). In the spot, Pierzynski's being told to bunt by both his third base coach, who he shakes off, and then by manager Ozzie Guillen, who he also defies.

But then, the camera cuts to a fan in the stands holding up a "Bunt" sign, and it's none other than Chicago Mayor Richard Daley, who's never hidden his love of the White Sox. When Pierzynski sees the order from the Mayor, this time he obliges and puts down a bunt. It's funny. It's unexpected. And it shows who Chicago's boss really is. It also marks the first time Daley, who I happen to be a big fan of for what he's done for this city, has ever appeared in a commercial that wasn't political.

Youtube won't allow me to post it anywhere, so click here if you'd like to watch it. Even this Cubs fan has to admit that it's good.

-JT

P.S. I know there were questions as to whether this blog was dead. I thought about it, and I intend to continue contributing. I hope the same goes for 10-key princess and SM.

Under Where, Part 2

The last time I was in Times Square, I got my picture taken with The Naked Cowboy. He had a publicist/manager with him who, in true Sopranos style, said that nobody could take a picture of or with him without shelling out some singles. So I did. I didn't want to be the reason for an unhappy tooshie.

It looks like he's out for more than just singles now. The Naked Cowboy is suing M&M Mars. For millions and millions of dollars.

That's right. The guy who did nothing to be infamous except strip down to his underwear (which is nothing new), paint (in bad manuscript) "Naked Cowboy" on the back of his tighty-whities, and play the guitar with a cowboy hat and long (and not particularly Fabio-esque) hair, is suing giant candy conglomerate USA for their latest ad featuring a hard-shelled blue candy that looks somewhat like him.

His classic quote when asked his reason for suing:
"Type II diabetes and childhood obesity is (an) epidemic," he said. "I am the opposite of that. I don't endorse that product."

My opinion? He should have gotten his mobster dad, Tony, to write something a little more believable for the press.

For the record, if he gets any sort of sizable settlement, I'm going back and asking for a refund.

-SM

That Colonel Sanders is one clever fellow

A few years ago, KFC made ad news when they ran a commercial that, when watched on on DVR framb-by-frame, revealed a hidden message that entitled viewers who caught it to get a coupon for a free chicken sandwich. Read an article about it here, and view the TV commercial in the article's inset.

Frankly, I thought it was a dumb idea. But that's just me.

Anyway, that wily Colonel is up to his old tricks again. As part of a new campaign for their $0.99 Chicken Snacker, they are running ads in magazines, in-store and on TV with a hidden image. If viewers find that hidden image, they can go to the KFC site and redeem their find for a free coupon for said sandwich. See if you can find the image in the ad below that's running in restaurants:


Again, I think it's a dumb idea. It's too gimmicky. But it didn't stop me from searching to try and find the image. And I couldn't find it. So I showed my (non-gay) partner at work, who plays the art director (pictures) to my role as a copywriter (words), and he found it in about 4 seconds. Of course he did.

Leave it to the good Colonel to make me look bad.

-JT

Creepy Stuff You Find on Craigslist

So, I was perusing Craigslist tonight and came across this post:

************

urn/ashes optional (mt prospect)

---

Reply to: sale-644079100@craigslist.org
Date: 2008-04-16, 12:06AM CDT

I am looking for an urn to use as a unit on death for school. If they have ashes I would like to have a pic of the person that is in there and a brief history of that person
************

Just a few things I'd like to comment on:
1. Please, please use correct grammar. Put a period after "person." Please.
2. Why did this person feel compelled to post at 12:06 a.m.?
3. "A unit on death for school." WHAT?
4. Are you really interested in the "person that is in there" enough to sit through a lengthy narrative?
5. If you need to ask the general Craigslist-viewing public for an urn with ashes, do you honestly think they're going to trust a complete stranger with the remains of their loved one?
6. Seriously, this is so creepy, I can't go on.

-10-key princess

An awkward moment between mother and son

In keeping with the advertising theme, there's a new commercial that's out for m&m's that I just love. I've probably watched it about 15 times in the last few days, and each time I laugh as if I were watching it for the first time. Yeah, I know...I'm really cool.

Anyway, take a look:



-JT

Gotta love YesButNoButYes

Not sure how many of you have seen the Canadian Club Whiskey ads that have been out for a while now, but they're pretty good. They were done by an agency in Chicago and have a late 70s/early 80s style to them, both in the way the copy was written and with the visuals. I heard that the photographs used were actual pictures from employees' photo albums, which help give the ads their authenticity. Here's an example of one:


To build off of the campaign, Canadian Club is allowing you to upload your own pictures to their layouts to make your own personal ads. Pretty smart. The funny guys and girls at YesButNoButYes decided to take liberties with the site, using pop culture as their guide. Take a look here.

So funny. And so appropriate.

-JT

Happy St. Patrick's Day From Eliot Spitzer

I was bored so I made this today.



You can make your own by clicking on the "create your own" link above. Duh.

-JT

The Fine Print

After talking with JT today, I did a quick search for the fine print on the Virgin Mobile ad. Here it is:
Gotta love the way Canadian ad agencies use outed American prostitute-seeking politicians to their advantage.

-10-key princess

Here they come

A new Virgin Mobile ad running in Canada:
Don't you just love advertising sometimes? Or, in my case, all the time? I'm sure this isn't the last ad we'll see using Mr. Spitzer as the butt of a joke.

-JT

Brave commenters should post what they think this is an ad for before clicking...

Another lovely meme brought from the slow-publishing folks at memepool. I particularly like the shadenfreunde of watching the actors visibly do their best to pretend that this commercial was not going to be something will regret.

Ad from Eliot Spitzer's 2006 campaign for New York governor

Who else finds this just a tad ironic?

-JT

Oprah Tickets

As a Chicago transplant, the first question all of our family and friends asked when we moved here was, "Have you seen Oprah yet?"

The answer? No.

I wasn't there when Tom Cruise maniacally jumped on Oprah's pretty leather couches, nor was I there when she gave away Spanx on her Favorite Things show. I didn't even score tickets to see Dr. Oz talk about poop or Nate Berkus share soothing stories about Fernando. And yes, to be clear, I'm somewhat disappointed that even though we live just minutes away, we still haven't had any run-ins with THE Oprah.

My husband just forwarded me this website for a company that calls and calls and calls on your behalf until they get through to the studio, guaranteeing tickets for you and three friends. The service fee for 4 tickets? $999. And that's probably not inclusive of Chicago's already-steep sales tax.

Why didn't I think of that first? Smart entrepreneurs!

-SM

Dance, Sing, Floss and Travel

Last weekend was pretty awesome. Not only did I almost get mugged, have a 4-hour intensely emotional conversation with someone from my past, and make a commitment to apply for a reality show with a friend (not all the same person!), but I also got this shopping tote, which - let's face it - was almost more exciting than the dance clothes I took home in the bag.

So, here are some Deep Thoughts a la Lululemon Athletica:

• Coke, Pepsi and all other pops will be known as the cigarettes of the future. Colas are NOT a substitute for water. They are just another cheap drug made to look great by advertising.

• Do one thing a day that scares you.

• Jealousy works the opposite way you want it to.

• Choose a positive thought. The conscious brain can only hold one thought at a time.

• The world is changing at a rapid rate that waiting to implement changes will leave you 2 steps behind. DO IT NOW, DO IT NOW, DO IT NOW!

• Friends are more important than money.

• That which matters the least should never give way to that which matters the most.

• Listen, listen, listen, and then ask strategic questions.

• Write down your short and long-term goals four times a year. Two personal, two business, and two health goals for the next 2, 5, and 10 years. Goal setting triggers your subconscious computer.

And of course, my favorite (and this is so me!): DANCE, SING, FLOSS AND TRAVEL.

-10-key princess

Splurges for Mom

I found this article on Babycenter's website entitled "6 Splurges that are Worth It." Taking a bubble bath, buying a nice new outfit (sans stains), a DQ blizzard, mani-pedis, getting a sitter and going on a date, and going to a movie alone were some of the highlights on the list.

I'm taking it upon myself to add a few things to this list.

• Go on a trip with girlfriends only - and don't talk about the kids back home!

• Get Tivo. Record your favorite non-PBS shows to watch late at night with a pint of Ben & Jerry's. Mine include House, CSI, Grey's Anatomy, Dancing With the Stars, and Divine Design.

• Join a gym with free child care. Go often, even if it just means you're going to sit in the locker room and watch Oprah and The View back-to-back.
• Get an iPod. I put in my earbuds whenever I'm doing laundry, cleaning the toilets, scrubbing the showers, or vacuuming. Makes chores fun and tunes out the kiddos.

• Once-a-Month Cooking. Cook everything you need one day a month. You can go to places like Dinner by Design if you don't like the prep and clean up.
  
• Get a pet. Goldfish, bird, dog, cat, whatever. Apparently, it's good for your health, too.
  

• Splurge on home decor. If you want a Restoration Hardware Parisian Armchair, get it!
• Get a DSW frequent shopper card. Enough said.

We deserve it! Moms, let's get a bit decadent and indulge!

-SM