A few years ago, KFC made ad news when they ran a commercial that, when watched on on DVR framb-by-frame, revealed a hidden message that entitled viewers who caught it to get a coupon for a free chicken sandwich. Read an article about it here, and view the TV commercial in the article's inset.
Frankly, I thought it was a dumb idea. But that's just me.
Anyway, that wily Colonel is up to his old tricks again. As part of a new campaign for their $0.99 Chicken Snacker, they are running ads in magazines, in-store and on TV with a hidden image. If viewers find that hidden image, they can go to the KFC site and redeem their find for a free coupon for said sandwich. See if you can find the image in the ad below that's running in restaurants:
Again, I think it's a dumb idea. It's too gimmicky. But it didn't stop me from searching to try and find the image. And I couldn't find it. So I showed my (non-gay) partner at work, who plays the art director (pictures) to my role as a copywriter (words), and he found it in about 4 seconds. Of course he did.
Leave it to the good Colonel to make me look bad.
-JT
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3 comments:
Um, I found it in about 3 seconds. Can I take this to KFC now? And what do I get for beating your non-gay partner at this game? :)
-10kp
Nice job. I think you have to register online on their site to be able to redeem for a coupon. So if you want to be on their mailing list just to get a free sandwich that costs a buck, go for it.
And as far as beating my non-gay partner at this game, I'm impressed. Maybe you should become an art director. Or a professional "Where's Waldo?" locator.
-JT
My brother in law would be all about this. He's the one sending in contest forms and entering sweepstakes. And then he wonders why he gets so much junk mail.
I don't see it. What am I looking for?
-SM
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