Britney, Paris on McCain Ad

I get what he's trying to convey.

Obama = celebrity.

The presidential race should not be about who's more popular or who can put on a better show. Hitler was popular. Mussolini was popular. Mao was popular.

Well done, team McCain.

-10-key princess

Extreme Foreclosure

More bad news for the economy: foreclosures are still on the upswing. Even free houses are going into foreclosure.

The Harper Family of Lake City, GA, had their bacteria-infested house razed and a mini castle built in its place by the good people at ABC - Extreme Makeover: Home Edition and Beazer Homes (who are amid their own little crisis right now, but that's for another post). Now, it seems they're on the verge of losing it all and going right back to their minivan because of their poor business acumen.

I can't decide whether I feel sorry for them or not. On one hand, theirs was truly a sob story. On the other, well, they're only adding to the "Stupid Americans" stereotype. Hmm... decisions, decisions.

-10-key princess

My Induction into NASCAR

To this northern urbanite, NASCAR has always seemed like a redneck sport. I'm used to Wrigley where most people are bandwagon fans and aren't even there to watch the game. So imagine my shock when I, along with about 20 co-workers and our friends, rolled up to the Indianapolis Motor Speedway on Sunday to take in the Allstate 400 at the Brickyard NASCAR race. I was in sensory overload, so I tried to snapped a ton of pictures throughout the day.

I mean, these race fans are Hard Core, with a capital 'H' and 'C.' They don't just root for their favorite drivers, they bleed for them. Some literally. One of the women with us, who happened to be an admin at my office, has a tattoo of the number 3 car on her ankle in homage to Dale Earnhardt Sr., who died in a wreck during a race five years ago. Besides her ink, these guys caught my eye, or lense, I suppose.

Two of Nascar's finest.

The race itself was fun, despite the heat, which made it feel like I was melting in the stands. Luckily, though, since we were there because of our involvement in the ad campaign, we had passes to the Allstate hospitality tent. It featured food, drinks and free A/C. It was a frequent destination for all of us posers.

Jimmie Johnson ended up winning the race, which made me $125 richer. On the way down to Indy, a bunch of us decided it'd be fun to put the top 25 drivers' names in a hat and randomly pick one for $5 a pop. If your driver wins the race, you win the pot. In case you haven't figured it out yet, I pulled Johnson's name. While this doesn't make up for Memphis choking during the NCAA Final Four Championship Game, it was still nice to win. And in true Indianapolis Motor Speedway form, the race winner always kisses the row of bricks. Since it's tradition, I followed suit.

I may or may not have slipped in some tongue.

At the end of it all, I left with more of an appreciation for NASCAR. It's the fastest growing sport in the U.S., and the fans definitely know how to have a good time. They party from about three days before the race starts until well after the race is over. This was my inaugural race, and since I know how exhausted I was after coming into town the morning of and then leaving that evening, I feel these people's pain.

This guy was out like a light - immediately after the race was over.

And so was he. His friends, not so much.

An overserved fan being consoled by her boyfriend, who can't use two hands because then he'd drop his beer.

I just hope they all got home eventually. Or maybe even to next week's race track. And if you expect me to know where that is, I apologize. I'm not that big of a fan. Yet.

-JT

Mini Clubbing

I recently discovered that if you own a Mini Cooper, you can join an exclusive owner's club, which features up-to-date information on nationwide Mini events. I happened to be in Chicago yesterday to witness one of these events firsthand, the "Mini Takes the States 2008 - Chicago." I was forcibly stuck watching probably 300+ Minis Cooper-vaning up to Wisconsin's "Road America" race track.

While outwardly I'm bitter about having to yield to the parade of Minis, deep down, it made me secretly want to be part of a cool car club. It was actually pretty impressive to see how each owner personalized their cars and made them unique. Unfortunately, they don't have a club for such mainstream cars as the Honda Civic or Toyota Rav 4.

What a brilliant way to drive up demand for their product. Props to the marketing department at headquarters. They actually made me want one of these for a day. (Incidentally, I did see a zipcar Mini drive by. So somebody actually did just get one for the day. I guess that's one way of feeling like an insider.)

-SM

Breaking News

Despite the rumors, I will not be running for Vice President alongside Barack Obama during the upcoming presidential election. I'm just way too busy. I just wanted to let Mr. Obama know that he should look elsewhere.

Sorry. I figured I'd just follow Al Gore's lead. Last Friday, everyone's favorite environmentalist announced that he will not serve as Barack Obama's running mate. One thing, though - Obama never asked Gore to be his Vice President.


I say we start an online video movement where people film themselves turning down an unsolicited VP-request from Barack Obama. Like, "Barack - You're probably thinking of me to be your Vice President come November, but I'm just telling you now so you have enough notice that my family and I are supposed to be on vacation October 17 - October 30. And then there's Halloween and busy season at work. So I'm going to have to pass on the VP front. Thanks, though. Good luck."

How funny would that be? Hillaryous, if you ask me.

-JT

Research, huh, yeah. What is it good for? Absolutely nothing.

I just read that researchers from the American Allergy Institute released their findings on a study they did on what the most effective research for a mosquito bite was. The answer...drum roll please...

X-ing out a mosquito bite with your fingernails.


Really? People were paid to find this out? In a commissioned study? That was published in the Massachusetts Health Journal? I don't have any more questions? But I like using question marks anyway?

According to one of the doctors who ran the study, the cross technique (as it's known in the medical field) limits the immune response from the binding of IgG and IgE antibodies to antigens in the mosquito's saliva. Typical antihistamines only block the itch, but the cross technique digs deep into the bite and acts to punish the offending irritation.

The article went on to say that out of the 452 of the 500 patients tested, the fingernail cross was found to relieve the skin irritation to an acceptable degree, while most subjects indicated that an added benefit was the subtle enjoyment they had of branding the small "x" over the infected area.

Odd. I wonder who the test subjects were.

This quote pretty much sums the entire study up. When speaking to reporters about the findings, the doctor said, "This is really just an amazing discovery. Not only does it give us much needed relief, but it substantiates what most people already knew."

Good to know. In fact, this study might be stupider than the one about music.

-JT

Stream of consciousness

Rather than blog about one specific topic tonight, I decided on a brain dump after having a stressful week (month, maybe?). Here are some happy, philosophical, sad and irreverent thoughts that have been bouncing around in my head recently. Ready? Take a deep breath...

I believe the Cubbies rule more than most people, but even I think it's ridiculous that Carlos Marmlol freaking made the All-Star team after the way he's pitched this past month.

Are ideas ownable? When do they become yours? My boss took an idea that the Chief Creative Officer (CCO) of our company had for a new business project I'm working on and is trying to pawn it off as his own. How do I know this? Because I overheard my boss telling someone else that he had a meeting with the CCO who had a suggestion for a TV commercial. Lo and behold, when my partner and I presented work a day or two later, our boss was like, "That actually kind of works with an idea I had," and then proceeded to tell us the exact idea that the CCO told him. Shady. It makes me wonder how many of our ideas became his ideas when he presented them to the clients.

AVP beach volleyball is awwwwwwesome. I wish my beach skills were 8.31% of the skills of the pros on that tour. But at least all 5'9" of me got to meet and take a picture with 6'3" Kerri Walsh, who's the #1 women's beach volleyball player in the world. Take a look below. It wasn't awkward at all.


To keep my celebrity encounters rolling - on my way to catch the bus to go home after watching the AVP all day, I was walking on the bike path. I happened to look over my left shoulder, and right there next to me was Chicago Bears head coach Lovie Smith on his bike. I was like, "Hey! Lovie Smith." he was all quiet with a quick, "Yeah." I asked if I could get a picture with him. He obliged and got off his bike. Then he walked his bike in front of me to get on my right (not sure why), and, of course, ran over my flip-flop outfitted foot with his front tire. Luckily for me, he was walking his bike. Luckily for him, he apologized.


Today was my company's summer outing - a scavenger hunt/trek downtown, kind of like the Amazing Race, that ended with a barbecue. It was an absolute blast. We had to complete missions using problem-solving, video, photography, bartering and good old-fashioned charm. I might could have enjoyed it more had I not been called back to work, but it was still fun.

One of my friends from childhood passed away yesterday after a battle with pulmonary fibrosis. We had grown apart as we got older and he went to a different high school, but I've run into him on many occasions at some of the neighborhood festivals over the years. He had been on a waiting list for a double-lung transplant for the past few years, which unfortunately didn't come through in time. Even though he had been sick for a while now, the news still came as a shock. Death has a way of doing that.

Ok, you can breathe again. Goodnight. Sleep well.

-JT

Scenes From My Kind of Town

For the loyal readers of understandbetter, I present to you the "Best of Chicago - Summer Scenes 2008 Edition."

Creative advertising by Dominicks. Or maybe I just have a dirty mind.

A million billion people rushing the loop after fireworks.

Note to self: always look at myself from all angles before leaving the house so I don't end up on someone else's blog for looking like this. (Sorry, I couldn't resist taking this picture.)

Ah. Wrigley Field. The Cubbies rule (2004).

Whoever the ad agency was that came up with the Pillsbury Doughboy deserves a gold star.

I love this city and its people.

-10-key princess

Starting a Business

I'm starting a new business.

I just met with some business counselors, and here's my "have to find" list for the week:
An attorney.
An accountant.
A graphic designer. check
A web programmer. check
A copywriter. check
A printer.
A dry ingredients supplier.
A perishable ingredients supplier.
A packaging supplier. check
A food permit.
A marketing intern.
A baker. check

Oh, and I have to register my business with every county I'm going to be doing business in. And then I have to submit that to the newspapers and let them run it for three weeks.

I could go on and on, but the list is so long, it's ridiculous.

Thanks for letting me vent.

-SM

This is JT in da Chi-town

Just wanted to, as they say in the radio business, give a quick shout-out to my bri-ish mum this morning. She's having a few horrible procedures today and is pretty down. And to see my drill sergeant-like dad show compassion yesterday and today was both shocking and incredibly nice to hear. Mom - we're all thinking about you and you'll be feeling better in no time.

-JT

Ache - James Carrington

A beautiful live version of this amazingly heart-wrenching song . . .



-10-key princess

What a homer

Up to now, I've thought that the entire Chicago White Sox ad campaign was stupid - and that has nothing to do with me being a huge Cubs fan. It has to do with the fact that the ads, both on tv and outdoor, have been cheesy. And that some don't even make sense in a baseball world. But as much as I hate the White Sox, I can't help but laugh at the latest commercial from the campaign that's airing in Chicago.

Anyway, this new commercial stars A.J Pierzynski, the notoriously annoying and hard-headed White Sox catcher. It involves the cardboard signs that are prevalent throughout the entire campaign (which is a big part of what I think makes the campaign dumb). In the spot, Pierzynski's being told to bunt by both his third base coach, who he shakes off, and then by manager Ozzie Guillen, who he also defies.

But then, the camera cuts to a fan in the stands holding up a "Bunt" sign, and it's none other than Chicago Mayor Richard Daley, who's never hidden his love of the White Sox. When Pierzynski sees the order from the Mayor, this time he obliges and puts down a bunt. It's funny. It's unexpected. And it shows who Chicago's boss really is. It also marks the first time Daley, who I happen to be a big fan of for what he's done for this city, has ever appeared in a commercial that wasn't political.

Youtube won't allow me to post it anywhere, so click here if you'd like to watch it. Even this Cubs fan has to admit that it's good.

-JT

P.S. I know there were questions as to whether this blog was dead. I thought about it, and I intend to continue contributing. I hope the same goes for 10-key princess and SM.