Research, huh, yeah. What is it good for? Absolutely nothing.

I just read that researchers from the American Allergy Institute released their findings on a study they did on what the most effective research for a mosquito bite was. The answer...drum roll please...

X-ing out a mosquito bite with your fingernails.


Really? People were paid to find this out? In a commissioned study? That was published in the Massachusetts Health Journal? I don't have any more questions? But I like using question marks anyway?

According to one of the doctors who ran the study, the cross technique (as it's known in the medical field) limits the immune response from the binding of IgG and IgE antibodies to antigens in the mosquito's saliva. Typical antihistamines only block the itch, but the cross technique digs deep into the bite and acts to punish the offending irritation.

The article went on to say that out of the 452 of the 500 patients tested, the fingernail cross was found to relieve the skin irritation to an acceptable degree, while most subjects indicated that an added benefit was the subtle enjoyment they had of branding the small "x" over the infected area.

Odd. I wonder who the test subjects were.

This quote pretty much sums the entire study up. When speaking to reporters about the findings, the doctor said, "This is really just an amazing discovery. Not only does it give us much needed relief, but it substantiates what most people already knew."

Good to know. In fact, this study might be stupider than the one about music.

-JT

Stream of consciousness

Rather than blog about one specific topic tonight, I decided on a brain dump after having a stressful week (month, maybe?). Here are some happy, philosophical, sad and irreverent thoughts that have been bouncing around in my head recently. Ready? Take a deep breath...

I believe the Cubbies rule more than most people, but even I think it's ridiculous that Carlos Marmlol freaking made the All-Star team after the way he's pitched this past month.

Are ideas ownable? When do they become yours? My boss took an idea that the Chief Creative Officer (CCO) of our company had for a new business project I'm working on and is trying to pawn it off as his own. How do I know this? Because I overheard my boss telling someone else that he had a meeting with the CCO who had a suggestion for a TV commercial. Lo and behold, when my partner and I presented work a day or two later, our boss was like, "That actually kind of works with an idea I had," and then proceeded to tell us the exact idea that the CCO told him. Shady. It makes me wonder how many of our ideas became his ideas when he presented them to the clients.

AVP beach volleyball is awwwwwwesome. I wish my beach skills were 8.31% of the skills of the pros on that tour. But at least all 5'9" of me got to meet and take a picture with 6'3" Kerri Walsh, who's the #1 women's beach volleyball player in the world. Take a look below. It wasn't awkward at all.


To keep my celebrity encounters rolling - on my way to catch the bus to go home after watching the AVP all day, I was walking on the bike path. I happened to look over my left shoulder, and right there next to me was Chicago Bears head coach Lovie Smith on his bike. I was like, "Hey! Lovie Smith." he was all quiet with a quick, "Yeah." I asked if I could get a picture with him. He obliged and got off his bike. Then he walked his bike in front of me to get on my right (not sure why), and, of course, ran over my flip-flop outfitted foot with his front tire. Luckily for me, he was walking his bike. Luckily for him, he apologized.


Today was my company's summer outing - a scavenger hunt/trek downtown, kind of like the Amazing Race, that ended with a barbecue. It was an absolute blast. We had to complete missions using problem-solving, video, photography, bartering and good old-fashioned charm. I might could have enjoyed it more had I not been called back to work, but it was still fun.

One of my friends from childhood passed away yesterday after a battle with pulmonary fibrosis. We had grown apart as we got older and he went to a different high school, but I've run into him on many occasions at some of the neighborhood festivals over the years. He had been on a waiting list for a double-lung transplant for the past few years, which unfortunately didn't come through in time. Even though he had been sick for a while now, the news still came as a shock. Death has a way of doing that.

Ok, you can breathe again. Goodnight. Sleep well.

-JT

Scenes From My Kind of Town

For the loyal readers of understandbetter, I present to you the "Best of Chicago - Summer Scenes 2008 Edition."

Creative advertising by Dominicks. Or maybe I just have a dirty mind.

A million billion people rushing the loop after fireworks.

Note to self: always look at myself from all angles before leaving the house so I don't end up on someone else's blog for looking like this. (Sorry, I couldn't resist taking this picture.)

Ah. Wrigley Field. The Cubbies rule (2004).

Whoever the ad agency was that came up with the Pillsbury Doughboy deserves a gold star.

I love this city and its people.

-10-key princess

Starting a Business

I'm starting a new business.

I just met with some business counselors, and here's my "have to find" list for the week:
An attorney.
An accountant.
A graphic designer. check
A web programmer. check
A copywriter. check
A printer.
A dry ingredients supplier.
A perishable ingredients supplier.
A packaging supplier. check
A food permit.
A marketing intern.
A baker. check

Oh, and I have to register my business with every county I'm going to be doing business in. And then I have to submit that to the newspapers and let them run it for three weeks.

I could go on and on, but the list is so long, it's ridiculous.

Thanks for letting me vent.

-SM

This is JT in da Chi-town

Just wanted to, as they say in the radio business, give a quick shout-out to my bri-ish mum this morning. She's having a few horrible procedures today and is pretty down. And to see my drill sergeant-like dad show compassion yesterday and today was both shocking and incredibly nice to hear. Mom - we're all thinking about you and you'll be feeling better in no time.

-JT

Ache - James Carrington

A beautiful live version of this amazingly heart-wrenching song . . .



-10-key princess

What a homer

Up to now, I've thought that the entire Chicago White Sox ad campaign was stupid - and that has nothing to do with me being a huge Cubs fan. It has to do with the fact that the ads, both on tv and outdoor, have been cheesy. And that some don't even make sense in a baseball world. But as much as I hate the White Sox, I can't help but laugh at the latest commercial from the campaign that's airing in Chicago.

Anyway, this new commercial stars A.J Pierzynski, the notoriously annoying and hard-headed White Sox catcher. It involves the cardboard signs that are prevalent throughout the entire campaign (which is a big part of what I think makes the campaign dumb). In the spot, Pierzynski's being told to bunt by both his third base coach, who he shakes off, and then by manager Ozzie Guillen, who he also defies.

But then, the camera cuts to a fan in the stands holding up a "Bunt" sign, and it's none other than Chicago Mayor Richard Daley, who's never hidden his love of the White Sox. When Pierzynski sees the order from the Mayor, this time he obliges and puts down a bunt. It's funny. It's unexpected. And it shows who Chicago's boss really is. It also marks the first time Daley, who I happen to be a big fan of for what he's done for this city, has ever appeared in a commercial that wasn't political.

Youtube won't allow me to post it anywhere, so click here if you'd like to watch it. Even this Cubs fan has to admit that it's good.

-JT

P.S. I know there were questions as to whether this blog was dead. I thought about it, and I intend to continue contributing. I hope the same goes for 10-key princess and SM.